Outdoor Product’s E-commerce
Outdoor Product’s E-commerce
2021-2024
Joolca
Implemented
Outdoor Product’s Ecommerce
Outdoor Product’s E-commerce
Outdoor Product’s E-commerce
2021-2024
Joolca
Implemented
Outdoor Product’s Ecommerce
Outdoor Product’s E-commerce
Outdoor Product’s E-commerce
2021-2024
Joolca
Implemented
Outdoor Product’s Ecommerce



Joolca is engineering and design company which specialise in creating home comforts for outdoor use.
Joolca is engineering and design company which specialise in creating home comforts for outdoor use.
Joolca is engineering and design company which specialise in creating home comforts for outdoor use.
I improved customer experience, modernized the key visual and future-proofed the layout with lots of sections’ variations for web pages, landing pages & emails. Joolca team can re-use them as they see fit in upcoming years. I also updated the support center and added subtle interactions.
I improved customer experience, modernized the key visual and future-proofed the layout with lots of sections’ variations for web pages, landing pages & emails. Joolca team can re-use them as they see fit in upcoming years. I also updated the support center and added subtle interactions.
The results ↘
The results ↘


Product gallery


Reviews sections


Product details & search


Support center
I worked closely with Ecommerce Manager, Marketing Specialists & CEO.
I worked closely with Ecommerce Manager, Marketing Specialists & CEO.
The biggest challenges of this project:
To understand a unique (for me) target group,
And to create as many versions of each section as possible and then iterate to match the specifics of each topic. Thanks to this project I truly pushed my creativity.
The biggest challenges of this project:
To understand a unique (for me) target group,
And to create as many versions of each section as possible and then iterate to match the specifics of each topic. Thanks to this project I truly pushed my creativity.


The Joolca team has thoroughly enjoyed working with Pawel over the last few years. Thanks for helping to elevate our web presence and improve our e-commerce performance with thoughtful and considered design.

Maciek Slodyczka
Founder & CEO - Joolca
The Joolca team has thoroughly enjoyed working with Pawel over the last few years. Thanks for helping to elevate our web presence and improve our e-commerce performance with thoughtful and considered design.

Maciek Slodyczka
Founder & CEO - Joolca